Privacy Policy

Data Insight is a marketing, SEO, and AI search visibility consultancy based in Rome, Italy.

For privacy-related questions, you may contact us at:

• Email: contact@data-insight.org
• Business name: Data Insight
• Location: Rome, Italy
• Website: data-insight.org

We may collect the following categories of personal data.

Contact Information

When you contact us, request information, submit a form, book a consultation, or communicate with us by email, we may collect:

• Name
• Business name
• Email address
• Phone number, if provided
• Website URL
• Country or market of operation
• Message content
• Any information you voluntarily provide

Business and Project Information

If you inquire about Data Insight services, we may collect information related to your business needs, including:

• Website or domain details
• SEO, LLMO, or content visibility goals
• iGaming market, jurisdiction, or operating region
• Affiliate, casino, sportsbook, or platform category
• Marketing challenges or technical SEO issues
• Budget range, timeline, or service requirements, if provided

Website and Technical Data

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Referring website
• Pages viewed
• Time spent on pages
• Approximate location based on IP address
• Website performance and diagnostic data

Analytics and Usage Data

We may use analytics tools to understand how visitors use our website. This may include:

• Pages visited
• Clicks and navigation paths
• Search terms or referral sources
• Form interactions
• Conversion events
• General audience and traffic patterns

Marketing and Communication Data

If you subscribe, inquire, or communicate with us, we may keep a record of:

• Email communications
• Marketing preferences
• Consent records
• Form submissions
• Consultation requests
• Previous business inquiries

We do not intentionally collect sensitive personal data such as health data, religious beliefs, political opinions, biometric data, or special category personal data.

We collect personal data in the following ways.

Directly From You

You may provide information when you:

• Submit a contact form
• Send an email
• Request a proposal
• Book a consultation
• Subscribe to updates
• Communicate with us about a project
• Provide business or website information for review

Automatically Through the Website

Some data is collected automatically through cookies, analytics tools, server logs, and similar technologies when you browse the website.

Through Third-Party Tools

We may use trusted service providers to operate the website, manage forms, analyze traffic, process inquiries, and improve our services.

These may include tools such as:

• Cookiebot or similar consent management tools
• Google Analytics or Google Tag Manager
• SearchAtlas or SEO/website management tools
• Make or automation tools used to route form submissions
• Email and business communication platforms
• Hosting, DNS, security, or website infrastructure providers such as Cloudflare

We use personal data for the following purposes.

To Respond to Inquiries

We use your contact information and message details to respond to consultation requests, proposals, business inquiries, and service questions.

To Provide Services

If you become a client, we may use your business and project information to provide SEO, LLMO, technical SEO, content strategy, digital PR, and related marketing services.

To Improve the Website

We use website and analytics data to understand how visitors interact with our website, improve page performance, identify technical issues, and make our content more useful.

To Manage Business Communications

We may use your information to maintain records of conversations, proposals, agreements, service requests, and client communications.

To Send Marketing Communications

If you have consented, or where legally permitted, we may send you updates, insights, or information about Data Insight services. You may unsubscribe or withdraw consent at any time.

To Maintain Security

We may use technical data to protect the website from spam, misuse, fraud, security threats, unauthorized access, and malicious activity.

To Meet Legal Obligations

We may process personal data when required for tax, accounting, legal, regulatory, or compliance purposes.

Depending on the situation, we process personal data based on one or more of the following legal bases:

• Consent: when you agree to receive marketing communications or accept certain cookies.
• Contract: when processing is necessary to provide requested services or take steps before entering into a contract.
• Legitimate interest: when we use data to operate, secure, analyze, and improve our website and services.
• Legal obligation: when we must keep records or comply with applicable laws.

Our website may use cookies and similar technologies to operate correctly, measure performance, analyze traffic, and improve user experience.

Cookies may be used for:

• Website functionality
• Analytics
• Consent management
• Security
• Performance monitoring
• Marketing or conversion tracking, where applicable

Where required, non-essential cookies are only used after you provide consent through the website's cookie banner or consent management system.

You can manage or withdraw cookie consent at any time through the cookie settings available on the website.

We do not sell your personal data.

We may share limited personal data with trusted third-party service providers when necessary to operate the website, respond to inquiries, provide services, or meet legal obligations.

These providers may include:

• Website hosting and infrastructure providers
• Analytics providers
• Consent management providers
• Email and communication tools
• Automation and workflow tools
• SEO, website, and technical audit platforms
• Professional advisers, such as accountants or legal advisers
• Public authorities, if legally required

Third-party providers are only permitted to process personal data for the purposes required to provide their services to us.

Some service providers may process data outside the European Economic Area.

Where personal data is transferred internationally, we take appropriate steps to protect it, including using contractual safeguards, adequacy decisions, or other legally recognized transfer mechanisms where required.

We keep personal data only for as long as necessary for the purpose for which it was collected.

Typical retention periods include:

• Contact inquiries: retained for a reasonable business period after the inquiry
• Client records: retained for the duration of the business relationship and any legally required accounting or tax period
• Analytics data: retained according to the settings of the analytics platform used
• Consent records: retained as needed to demonstrate compliance
• Legal and accounting records: retained as required by applicable law

When data is no longer needed, we delete, anonymize, or securely archive it.

We use appropriate technical and organizational measures to protect personal data against unauthorized access, misuse, loss, alteration, or disclosure.

These measures may include:

• Access controls
• Secure website infrastructure
• Encrypted connections
• Limited access to business systems
• Security monitoring
• Use of reputable third-party service providers
• Internal controls over who can access personal data

No website or online system can guarantee absolute security, but we take reasonable steps to protect the data we process.

Depending on your location and applicable law, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Object to certain processing
• Request restriction of processing
• Request data portability
• Withdraw consent at any time
• Object to direct marketing
• Lodge a complaint with a data protection authority

To exercise your rights, contact us at contact@data-insight.org. We may need to verify your identity before responding to certain requests.

If you receive marketing communications from Data Insight, you may unsubscribe at any time by using the unsubscribe link in the email or by contacting us directly.

We will not send marketing emails where consent is required unless you have given that consent.

Our website may contain links to third-party websites, platforms, tools, articles, or external resources.

We are not responsible for the privacy practices, content, or security of third-party websites. You should review their privacy policies before providing personal data to them.

Data Insight's website and services are intended for business users and are not directed at children.

We do not knowingly collect personal data from children.

We may update this Privacy Policy from time to time to reflect changes in our website, services, legal obligations, or data processing practices. The updated version will be posted on this page with a revised "Last updated" date.

For questions about this Privacy Policy or to exercise your data protection rights, contact:

• Data Insight
• Rome, Italy
• Email: contact@data-insight.org
• Website: data-insight.org